TR24 is underway, and we had the privilege of catching up with Andrew and Reece from the Community Broadcasting Association of Australia (CBAA) to gain some exciting updates on the latest developments and offerings from CBAA, including advancements in digital technology, the CBAA Streaming App, and enhanced metadata capabilities.
Expanding Reach with the CBAA Streaming App
The CBAA Streaming App is another game-changer, designed to help community broadcasters reach wider audiences. Whether listeners are at home, on the move, or even abroad, the app provides seamless access to a diverse range of community radio content from all over Australia.
Andrew and Reece emphasised the app’s role in promoting community radio stations to new audiences, allowing for more diverse programming to be discovered and appreciated. The app’s user-friendly interface and robust streaming capabilities ensure that listeners can enjoy their favorite shows without interruption, making it a vital tool for broadcasters looking to expand their reach.
Supporting Broadcasters with Streaming Assistance
CBAA’s commitment to supporting community broadcasters doesn’t end with just providing tools—they also offering comprehensive assistance with streaming. From setting up streaming services to troubleshooting technical issues, CBAA is dedicated to ensuring that broadcasters can deliver high-quality, uninterrupted content to their audiences.
Andrew and Reece highlighted several new resources and training opportunities that are now available to help broadcasters make the most of their streaming capabilities. This support is crucial, particularly for smaller stations that may lack the technical expertise or resources to manage streaming services independently.
Advancements in Metadata: ‘Now Playing’ Info to the App
In a digital age where real-time information is key, CBAA is leading the way with advancements in metadata technology. The ability to provide ‘Now Playing’ information, along with additional metadata, directly to the CBAA Streaming App and connected devices like cars, is a significant step forward. This feature not only enriches the listener experience but also opens up new possibilities for engagement and interaction.
With these advancements, listeners can now get detailed information about the songs and programs they’re enjoying, right as they listen. This capability enhances discoverability and helps community broadcasters showcase their content more effectively.
Driving Innovation with DTS Autostage
One of the standout features discussed was the upcomming integration of DTS Autostage into community radio. This innovative technology is transforming how radio is experienced in cars, enabling a richer, more interactive interface for listeners. Andrew and Reece shared some impressive metrics, highlighting how this technology is being adopted and utilised by drivers across Australia.
With DTS Autostage, community broadcasters can now offer dynamic metadata that includes not just the station name, but also real-time information like ‘Now Playing’ updates and program details, directly on the car’s dashboard. This feature is enhancing the listener experience, making community radio stations more accessible and engaging for on-the-go audiences.
Looking Ahead
We’re excited to see how these developments will continue to evolve and impact the community broadcasting landscape. Stay tuned for more updates from TR24
Download the Presentations here.